You already know this from experience: especially during the week or in quiet travel periods, it is worth linking booking incentives to a minimum length of stay. So-called MinLos promotions (Minimum Length of Stay) are a proven tool for avoiding shorter stays, extending the length of stay in a targeted manner and significantly increasing revenue per booking without additional distribution costs. What booking platforms such as Booking.com and Expedia have been successfully implementing for years can also be achieved with our OnePageBooking direct booking mask – individually, visibly and efficiently.
Three good reasons to rethink your MinLos promotion now
1. Strategically increase length of stay
An additional incentive – for example, for stays of three nights or more – lowers the booking threshold and specifically extends the length of stay. This is particularly effective during quieter periods or during the week.
2. Familiar logic, direct advantage
Guests are familiar with the principle of OTAs: ‘Save from 4 nights’ or ‘Only valid from 3 nights’. Those who use this mechanism on their own website increase the relevance of their direct offers and avoid avoidable migration to alternative platforms.
3. More yield with less effort
Fewer room changes, less cleaning work, higher overall revenues: MinLos promotions improve the profitability of every stay without compromising quality.
A practical example
Our recommendation for your direct sales
- Set targeted MinLos rates for less busy weekdays or off-peak times.
- Combine these with existing pricing strategies such as early bird or last-minute rates.
- Regularly check whether your direct offers can compete with the visible advantages on OTAs.
- Ensure that your offers are clearly communicated during the booking process, on offer pages, or in the widget.
Practical tip
Discounts only in exchange for flexibility.
So if you offer a discount, for example for longer stays, it is worth adjusting the cancellation period accordingly.
Would you like to optimize your MinLos offers?
We are happy to support you in the technical implementation of your strategic design, tailored to your goals.
