Some hotels impress with their size. Others with their location. And then there are hotels like The Florentin that achieve something far rarer: they leave you with a feeling.
As part of the renowned Althoff Collection, The Florentin represents a form of luxury that does not need to be loud to make an impression. The family-run hotel group is known for exceptional hospitality, culinary excellence and hotels with a distinctive character. These very values are also reflected in Frankfurt’s newest luxury retreat. From the stylishly designed rooms and suites to the restaurants and bars and the spacious spa, it offers a complete experience that harmoniously combines design, indulgence and well-being.
How can a new luxury hotel be successfully positioned in the market from the outset? What role do direct sales and digital processes play? And why did the hotel choose HotelNetSolutions’ solutions?
We spoke about this with Carmen Hackmann, Director of Sales & Marketing at The Florentin.
What makes your hotel special?
The Florentin by Althoff Collection is an urban retreat in the heart of Frankfurt, where luxury, passion, elegance and hospitality merge to create a special experience. The hotel combines the historic architecture of a listed villa dating back to 1901 with a modern new building and a contemporary, stylish design language.
A particularly defining feature is the spacious, landscaped courtyard, which forms the heart of the hotel and creates a sense of tranquillity, inspiration and an exceptional quality of stay. Art, design, cuisine and well-being blend harmoniously at The Florentin: from 147 rooms and suites to The Garden, the fine-dining restaurant the dune, The Florentin Bar with its Cigar Lounge, and The Spa with a pool, saunas, treatments and fitness area. Our aim is to offer guests not merely a stay, but a holistic urban retreat experience – peaceful and exclusive, yet right in the heart of the vibrant metropolis of Frankfurt.
What was your situation before working with us?
As a newly opened hotel, it was particularly important for us to establish a professional, stable and efficient technical sales structure from the very beginning. This included, in particular, a seamless direct booking journey, a reliable connection to relevant distribution channels and the structured management of rates, availability and offers. Clear processes, fast response times and a reliable technical foundation are crucial, especially during the pre-opening and opening phases, as numerous systems, rates and interfaces must be set up in parallel and continuously adjusted.
Why did you choose our solutions?
We chose HotelNetSolutions’ solutions because they are very well suited to the requirements of a sophisticated independent hotel in the luxury segment. What mattered most to us was a high-performance booking engine, transparent management of direct bookings and a reliable technical connection to the integrated distribution channels. We also value the flexibility of the setup, the clear presentation of offers and rates and the ability to showcase sales-relevant content professionally. For a hotel like The Florentin, it is particularly important that the digital booking journey not only functions technically, but also reflects the hotel’s brand perception and quality standards.
What has changed in your day-to-day work since then?
In our day-to-day operations, the collaboration primarily provides us with greater structure and clarity. Rates, availability and offers can be managed more precisely, while changes can be implemented more efficiently.
Particularly when direct sales, channel management and distribution work together, having a central and reliable technical foundation is highly beneficial. This allows us to respond more quickly, present offers more consistently and maintain better control over bookability across different channels.
Where do you now save time or effort?
We save time primarily when managing and updating rates, availability and offers. Manual work steps have been reduced because content and bookability can be managed in a more structured way.
The process has also become significantly more efficient when implementing new offers and seasonal promotions or making adjustments to direct sales. This is particularly valuable because fast and accurate adjustments are essential in revenue management and distribution.
How has your booking situation developed?
As The Florentin is a newly opened hotel that is still in the development and positioning phase, we continuously monitor its progress very closely. Direct sales play a central role in this, as we want to reach guests as early as possible through our own channels and in a way that is consistent with our brand.
HotelNetSolutions’ solutions help us present direct bookings professionally, increase the visibility of offers and strengthen our control over rates and availability.
Luxury often begins long before check-in
The story of The Florentin impressively demonstrates how important a coherent overall experience has become in modern hospitality. Today’s guests expect not only exceptional hotels, but also an equally high-quality booking process. From the first point of contact to arrival, every interaction shapes the perception of a brand.
For a hotel like The Florentin, this means that the digital guest journey must meet the same quality standards as the architecture, service and hospitality on site. A high-performance booking journey, clear presentation of offers and efficient sales processes provide the foundation for this.
Image copyright: The Florentin
