Anyone who has ever traveled along the North Sea or Baltic Sea coast is probably familiar with them: the laid-back hotels of the Heimathafen Hotels. Not a typical hotel chain, but a collection of distinctive places, all sharing one thing in common: they feel like a home by the sea.
The brand is based on the idea of creating hotels that capture the spirit of their surroundings and interpret it in their own unique way. Sometimes in a laid-back surfer style, sometimes with a Hamptons look, sometimes with an urban industrial design. Each hotel tells its own story and consciously adapts to its location. That’s precisely why no two hotels are alike.
The success of the group demonstrates that this philosophy works. With several individually designed hotels along the North and Baltic Seas, Heimathafen has developed into one of the most exciting lifestyle hotel brands in the German holiday hotel sector. For us, that’s reason enough to ask Heimathafen Hotels for an interview and take a look behind the scenes.
Heimathafen stands for coastal lifestyle, not a standard hotel. What makes your hotels so special?
“The Heimathafen® hotels stand for special holidays on the coast, without a standard concept. After all, tastes are as diverse as our guests, and this very diversity is one of the greatest unique selling points of our hotels and our lifestyle umbrella brand.”
Whether someone is looking for a sporting adventure, wants to discover the perfect spot by the sea for their own campervan and board, or prefers to enjoy quiet moments of luxury: thanks to our different concepts and locations, everyone will find what they’re looking for.
From the North Sea to the Baltic Sea, from St. Peter-Ording via Büsum to Wilhelmshaven. Our hotels are as individual as the coastlines themselves. Each location tells its own story and creates unique experiences for a wide range of needs. It is precisely this individuality that defines the special character of Heimathafen® Hotels.
When guests book with you, it should feel just as relaxed as the vacation itself. Why did you choose OnePageBooking and our other modules?
“With OnePageBooking, we are specifically strengthening our direct bookings and offering guests a particularly simple, fast and intuitive booking process. A seamless user experience is a key factor for us and one reason why we can record a large proportion of direct bookings.”
Since you started using OnePageBooking: What has changed in your daily routine?
“We have been using OnePageBooking since its inception and are continuously developing our usage. We consciously invest time to optimally utilize all functions and use the tool strategically. This consistent use pays off in stable processes and very good performance in direct sales.”
Direct bookings are a big issue for many hotels. Can you share any measurable results?
“Our direct booking rate is very positive compared to the market. This only confirms once again that we are on the right track with the consistent optimization of our booking process and are specifically meeting our guests where their travel planning begins.”
Which functions or services do you particularly value in your daily work with the system?
“We particularly appreciate the system’s high flexibility. Offers or new ideas can be implemented quickly and easily. This allows us to dynamically adapt content and show our guests relevant inspiration and suitable offers at any time.”
From the Beach Motel in St. Peter Ording to the Bretterbuden and the Lighthouse Hotel & Spa in Büsum, Heimathafen Hotels embody a modern coastal lifestyle that is relaxed, authentic, and stylish all at once. With several properties along the North Sea and Baltic Sea coasts, the group has become one of the most exciting lifestyle hotel brands in the German vacation hotel industry.
We are all the more pleased that Heimathafen Hotels shared their experiences with us. Thank you very much for the interview and the insights into your direct booking strategy.
Copyright of the images: Heimathafen Hotels
