Hospitality, a personalised atmosphere and unique experiences in one of the most beautiful regions in Germany. This is what the Lerch Hotel Group on the edge of the Bavarian Alps stands for. Guests can look forward to unforgettable stays, excellent service, comfortable accommodation and a wide range of leisure activities.
The 8 hotels offer the ideal conditions for those seeking relaxation as well as active holidaymakers. The Alpin Chalets Oberjoch are just the thing for romantics and nature lovers. Each chalet has its own sauna and fireplace. If you prefer a more rustic holiday, choose the 5-star deluxe campsite Camping Brunnen. Located directly on Lake Forggensee with a view of the fairytale Neuschwanstein Castle, the campsite is open all year round. For families and spa lovers, the Parkhotel Jordanbad is the perfect place to get away from it all. Whether bathing in the saltwater pool, taking a sauna in stylish sauna huts or simply splashing around in the children’s pool – there’s something for everyone here. Stylish rooms with mountain views, a large wellness area and two restaurants characterise the Panoramahotel Oberjoch. Perfect for wellness fans and summiteers. Mountain lovers who want to enjoy the freedom and independence of the mountains go to the BergBuddies.Those who need a little more space on holiday and prefer to stay in holiday flats are in the right place at the Alpin Lodges. At Hotel Das Weitblick Allgäu, you can enjoy the tranquillity of the mountains while discovering international wellness rituals and delicacies. Last but not least: the Hotel Sommer. Right on Lake Forggensee with a view of the Allgäu mountains and the old town of Füssen on the doorstep. More Allgäu is not possible.
All these charming hotels can now be booked via our internet booking engine OnePageBooking 6. The Lerch Hotel Group also uses MultiProperty 2, our booking portal for smaller hotel groups. We spoke to Theresa Barth, Head of Sales & Marketing.
Why is HotelNetSolutions a good fit for the Lerch Group?
As the operator of several hotels, it was particularly important for us to display all hotels on one page. This is possible with MultiProperty. We have a clearly organised portal on which all our hotels are visible.
Of course, all hotels should still have their own booking mask. We succeeded in doing this with OnePageBooking. The visual presentation simply won us over. The interface is clear and uncluttered, which is a particular advantage for our guests. Only the information that the guest needs at that moment is displayed – including the various daily prices. This makes for a clear and pleasant booking experience. Another major advantage is the numerous available interfaces. These not only facilitate integration with our existing systems, but also the daily work of our employees on site. Thanks to automation and networking, we can concentrate on the essentials: Providing the best service for our guests.
What do you hope to achieve with OnePageBooking?
One of the main aims is to make pricing more transparent. Our guests should be able to see all relevant information and prices clearly and comprehensibly at a glance. This strengthens trust and increases satisfaction.
Of course, we also expect that the simple handling of the booking mask will lead to more direct bookings via our homepage. This will hopefully reduce the number of email and telephone enquiries so that our team has more time for personalised guest service.
Last but not least, we are also looking forward to the simplified data processing and the ability to carry out analyses in the background. This allows us to respond better to the needs of our guests and continuously improve our offering.
How did you find out about HNS?
In fact, in many different ways. Firstly, we looked at individual hotels that use HNS for their Internet Booking Engine – and the visual presentation immediately appealed to us. The clear and appealing presentation immediately left a positive impression.
Then came the first discussions and we got to know the extensive features that really convinced us. However, personal contact was also particularly important to us. Before we made such a big decision and came to you with 8 hotels, we wanted to get to know you personally. This was possible at a trade fair.
The fact that Bianca Spalteholz, a hotel consultant we work with, also recommended you naturally contributed to our decision. 😉
You mentioned the features earlier. Which ones are particularly important?
For our private guests, we particularly appreciate the presentation of rates and offers. We have a wide range of rates, offers and extras. However, the system only shows guests what is actually available for their booking period. This keeps everything clear and relevant.
We would also like to offer various promotions that provide our guests with additional incentives. The statistics functions are also very valuable for us, as they help us to analyse and continuously improve our offers. And what I mentioned earlier is the MultiProperty functionality. It enables us to present our various hotels in the best possible way.
The customer portal is also a particular highlight for the MICE sector and events such as weddings.
You have reorganised everything in just four months. Very sporty for a total of eight hotels.
Exactly, we only had about four months – from signing the contract to the launch. Our old booking contract expired. As a larger group with several hotels, there were of course some special aspects to the changeover. The advantage: we were able to utilise synergies, which made the process easier in many areas. Due to the time pressure, we in Marketing and Sales largely took care of filling the backends ourselves, which is normally done by our team. My colleague Kassandra Weber, Sales Project Manager, really did a great job in this short time. In hindsight, however, that was a positive thing. It meant I had to familiarise myself intensively with the system and I understood and got to know it even better. Despite the short time, we successfully mastered the changeover and are now very familiar with the new system. So, everything went well.
Thank you very much for taking the time. We are very pleased that you are with us with the Lerch Group and hope for many bookings and a high conversion. 😉
