How to increase your sales and delight guests with a smart voucher tool
Anyone giving a trip as a gift plans well in advance. For many guests, the anticipation begins months in advance, whether for a fall getaway, a birthday present, or as a first idea for Christmas. With VoucherBooking, our voucher tool for independent hotels, boutique hotels, and vacation homes, this planning becomes an opportunity for you: You can sell vouchers easily, quickly, and flexibly – directly through your website.
This turns your voucher shop into a stable source of revenue that sells around the clock – regardless of season or capacity.
Why vouchers are a sales driver right now
- Over 50% of all vouchers are sold between October and December.
- More than 60% of voucher sales occur in the weeks before Christmas.
- According to Statista (2023), 3 out of 4 Germans give away a hotel or travel voucher at least once a year.
Those who make their shop visible early can benefit from the early bird trend and secure new customers before the season begins. So get started.
3 key factors for your voucher success
1 | Create flexibility – for guests and your team
With vouchers, you’re legally secure, independent of price increases, and not tied to specific dates. Guests can redeem the voucher for overnight stays, spa treatments, or restaurants. This reduces queries and rebookings, and eases the burden on your team.
2 | Make your shop visible – on all channels
Your voucher shop should be present everywhere: on your homepage, in your booking engine, in your newsletter, and on social media. With VoucherBooking, you can seamlessly integrate the shop into your website—including your own domain, logo, and corporate identity. This way, guests can shop in your world and feel secure.
3 | Structure your offers clearly – and then simply let people book
Whether it’s vouchers, seasonal specials, or packages, clear options guide guests to a purchase decision more quickly. Voucher templates with high-quality designs give your offers the perfect look.
More than wrapping paper: vouchers as a strategic tool
Vouchers secure liquidity, increase occupancy during quieter periods, and bring in new guests. They sell regardless of availability and can generate short-term revenue, even when your property is fully booked.
Not using VoucherBooking yet?
Then now’s the perfect time to get started. In 30 minutes, we’ll show you live how to sell vouchers creatively, securely, and stylishly, and delight your guests in the process.
Vouchers aren’t a spontaneous, one-size-fits-all product, but rather part of a long-term direct booking strategy. Starting early reaps double rewards: You generate revenue now and secure guests with anticipation for tomorrow.
