A carefree holiday feeling meets modern direct sales excellence: This is the combination that makes VELA Hotels so appealing to guests on the German Baltic coast. The lifestyle hotel brand includes The Breeze in Ahlbeck on Usedom, the Loev Hotel in Binz on Rügen, and THE SHORELINE in Sellin, also on Rügen. These three properties stand for meticulously designed suites, high-quality services, and a thoughtfully curated guest experience. They create a personal retreat that is both relaxing and stylish. The architecture and interior design capture the atmosphere of the Baltic coast and offer a contemporary interpretation, while the consistent brand image ensures a seamless experience from the first website visit to the booking.
VELA Hotels combines coastal holiday flair with modern design on the German Baltic coast, creating a space where guests can arrive, breathe deeply, and feel at home. All this with the feeling of freedom and lightness that only a sea view can provide. We spoke with Sarah-Sophie Krivenok about this, and she gave us some amazing insights. An interview with a leading brand on the German Baltic coast.
Design meets coastal feeling: What makes VELA Hotels so unique?
“What makes VELA Hotels so special is the carefree, maritime holiday feeling we offer our guests in a deliberately relaxed atmosphere. Our apartments are designed to meet diverse needs, combining fresh design with modern services and a distinct lifestyle character. This creates a personal retreat that feels both relaxing and sophisticated. Another key feature is our carefully selected locations – they are a true hallmark of our brand. The architecture and interior design capture the atmosphere of the Baltic coast and its landscape, interpreting it in a contemporary way – always with the aim of combining the highest levels of comfort and quality.”
Why OnePageBooking and the modules from HotelNetSolutions?
The decision to choose OnePageBooking was not accidental: design, flexibility and continuous development played a major role.
“We chose OnePageBooking and its other modules because I was particularly impressed by the appealing, modern design. Furthermore, the system offers a wide range of options and functions that can be used flexibly and are very easy to use intuitively. I also find the continuous and well-thought-out development especially positive – you can tell that the solutions are constantly being improved and adapted to current requirements.”
A noticeable difference: What has changed?
“Since implementation, we have noticed a significantly greater consistency between our brand presence and the booking process. The transition from our brand world to the booking process is now seamless and consistently branded. This builds trust and ensures a continuous experience. As a result, guests convert more reliably and more often choose to book directly instead of through OTAs.”
What measurable effects have you observed since implementing OnePageBooking?
“The biggest lever was the significant increase in our direct sales. At the same time, the bounce rate between the website and the booking process has noticeably decreased. The optimized user guidance and the seamless transition contribute significantly to more guests successfully completing the booking process.”
Favorite features in everyday life? What do you particularly appreciate?
“In our daily work, we particularly appreciate the flexible payment plan rules, as they allow us to manage our offers in a very targeted and strategic way. The booking codes also offer us versatile marketing opportunities. Another highlight for us is version V6 with its expanded functions and modern user interface. Furthermore, the onboarding support has been and continues to be outstanding – professional, solution-oriented, and always reliable.”
The collaboration between VELA Hotels and HotelNetSolutions exemplifies how a strong brand presence can be extended digitally without compromising on design or performance. A consistent, intuitive booking process, strategically deployed features, and collaborative support have resulted in measurable success in direct sales.
An inspiring best-practice case for anyone who wants to combine digital direct sales strategies with a strong brand identity. Thank you for the great interview and the collaboration.
Copyright of the images: VELA Hotels
