Sometimes the best confirmation lies in a simple number: 1st place.
Our OnePageBooking is the most used booking form among Austrian hoteliers, according to the ÖHV Technology Survey 2025. But what makes us even happier: We were able to talk about how modern booking works today in the Austrian Hotel Association’s Lobby Magazine – and why trust is often built with the first click.
The IBE is no longer a sober tool. It’s the link between emotion and decision. It used to be the mandatory technical field at the end of a website. Today, it’s part of the guest journey—and, if you will, the digital counterpart to the reception desk. Only in fractions of a second.
In an interview, Andrea Santangelo, Head of Marketing & Partner Management at HotelNetSolutions, explains how requirements have changed. Guests have become impatient. They expect something to happen as soon as they click. One second too long, and they’re gone again. That’s why we optimize OnePageBooking not just for beauty, but also for speed. AVIF instead of JPEG, WebP instead of loading bars. Speed isn’t a feature. It’s revenue.
But speed alone doesn’t make bookings happen. People book where they feel safe. Where they see that everything is just right: the images, the text, the price. That nothing is hidden. That one click is all it takes. That’s precisely why the guest always stays on the same page in OnePageBooking – from the first image to confirmation. No redirects, no technical disruptions, no doubts.
And if they like, they can pay right away – however they want. With a card, wallet, link, or QR code. The main thing is simplicity. The main thing is familiarity.
Between the lines of the interview, it’s about more than technology. It’s about attitude. About the understanding that online hospitality can be just as personal as it is at the reception desk. That accessibility isn’t a checkbox issue, but a matter of respect. And that booking today is no longer based solely on travel dates, but on people.
Where are we headed? Perhaps to booking experiences that act like a digital concierge—attentive, fast, almost proactive. It’s almost as if the system is thinking for itself. But not over the guest, but with them.
We would like to thank the Austrian Hotel Association and the Lobby Magazine team for the discussion, the platform, and the trust in our perspective.
The full interview can be found in the Fall 2025 issue or online at oehv.at
A good hotelier only knows guests, not users.
And it’s precisely for these guests that we offer OnePageBooking – page by page, click by click.
