Increase your turnover through targeted revenue management even more advanced now. We support you in tapping your revenue potential in all hotel types and departments.
This summer, you can expect an exclusive webinar with the top-class revenue expert Bianca Spalteholz. The advanced webinar can be attended by all hoteliers who are customers of HotelNetSolutions and have already participated in the basic webinar by Bianca Spalteholz or have previous knowledge.
Increase in turnover through revenue management &
pricing
29.08.2023 // 09 am to 5 pm
Please understand that we can only admit 15 participants to the webinar. The date of your registration is decisive. The last possible registration date is 21.07.2023.
The webinar will cover the following topics:
Demand Analysis & General Demand Flows
- Key figures for professionals: TRevPar versus RevPar, GOP/NOP and GOPPAR
- Excess demand (tied and untied demand)
- Benchmarks & their key figures MPI / ARI / RGI
- Market Comparison / Competitors Micro & Macro Markets
Price strategy as a message
- Pricing methods: from price differentiation to price elasticity
- Pricing strategies – from dumping to high price positioning
- New methods of open pricing in revenue management
- Feature Based Pricing – the future of room sales?
Operational Yield Management
- Overbooking factor
- Revenue Management Process – daily, weekly, monthly
- Displacement – displacement analyses for groups, series and long-term stays
- Distribution costs – comparison of cost per click (CPC) versus commissions
Bianca Spalteholz is considered the leading specialist in the German-speaking region for all matters concerning the hotel industry in questions around pricing strategies, revenue and yield management in a holistic approach. At management level, she links these disciplines with online sales, marketing and coaches the change of management and work processes.
